Purity

Delivering the purest, healthiest seafood to the world is hardly an individual effort. It takes the strength of the fishermen, business partners, and communities we work with.

As we strive to provide the world with the safest and highest quality seafood available, nothing but the best will do. We apply our high standards to our business partners and products — all our fish are subject to rigorous food safety and quality protocols.

The clock starts ticking the moment the fish comes over the rail on the boat. Our success depends on getting the most out of every fish caught. We’re quite good at fully utilizing nature’s bounty — yielding the freshest sustainable sources for our fish oil, held to the same high level of accountability as all our products.

“From the Source to the Plate” has been our motto since 1973. Because we harvest, process, and innovate, in many instances we’re involved in every step of the supply chain. This means we’re able to maintain a high level of control over product quality and guarantee product integrity.